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Hello, I am

Abhyudaya Singh

Digital Marketer
Resume
Abhyudaya Singh

1

Excel
Project

4

PowerBI
Projects

About

Me

I am a recent graduate with a Bachelor of Computer Applications, currently gaining valuable hands-on experience as a Digital Marketing Intern. With a versatile skill set in content writing, website wireframing, and social media management, I am passionate about crafting engaging digital experiences.

I also possess strong data analysis skills, and I am proficient with tools like MS Excel, Power BI, and Google Keyword Planner to extract insights and drive data-driven decisions. Additionally, I have experience with creative design tools such as Canva and Adobe Express to create visually appealing content.

My drive for continuous learning keeps me adaptable and ready to take on new challenges. I am always eager to expand my knowledge and enhance my skills in both technical and creative areas.

Key

Skills

Problem Solving

Canva

Content Creation

Agile Methodology

Social Media Marketing

My

Projects

Sales Analytics(FMCG)
Sales Analytics(FMCG)

Domain/Function: Fast Moving Consumer Goods (FMGC) Guided Poject

Created 2 reports for the sales team which will help them to evaluate customer performance and understand their market performance with respect to their target.

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain (Guided Project)
Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain (Guided Project)

Domain/Function: Sales, Marketing, Finance

AtliQ Hardwares is a consumer electronics enterprise experiencing rapid expansion, yet struggling to compete with rivals leveraging data analytics, primarily due to the prevalence of Excel-based reporting. My objective is to introduce an advanced analytics framework utilizing Power BI, empowering th

HR Analytics (Unguided Project)
HR Analytics (Unguided Project)

Domain/Function: Human Resource

By analyzing the HR department's dataset, I created dashboards that effectively visualized employee data, providing clear insights into workforce dynamics and helping streamline organizational strategies.

F&B Insights (Unguided Project)
F&B Insights (Unguided Project)

Domain/Function: Food And Beverage Industry

Developed multifunctional dashboards for survey data analysis for the marketing team of a hypothetical beverage company, visualizing demographics, consumer preferences, and marketing insights etc.

Sales Insights
Sales Insights

Domain/Function: Sales, Marketing, Finance

Processed 2,823 orders totaling ₹10M in sales.
Classic Cars: 56%, Vintage Cars: 27%.
Sales focused in North America (51%) and Europe (17%).
Top customer: Euro Shopping Channel with ₹912K in sales

My

Experience

Company: Claco Online Services Private Limited, Lucknow

Role: Digital Marketing Intern

Duration: May 2024 - July 2024

  • Completed a 3-month digital marketing internship, creating engaging content using Canva for various social media platforms.
  • Managed and executed ad campaigns, enhancing brand visibility and engagement across multiple digital channels.
  • Developed job posts for LinkedIn, aligning with managerial requirements to attract suitable candidates.

Awards

& Certificate

Accenture North America: Data Analytics and Visualization Job Simulation

Accenture North America: Data Analytics and Visualization Job Simulation

Data Visualization: Empowering  Business with Effective Insights

Data Visualization: Empowering Business with Effective Insights

Cognizant Agile Methodology Job Simulation

Cognizant Agile Methodology Job Simulation

Professional Diploma in Social Media Marketing and Management

Professional Diploma in Social Media Marketing and Management

Digital Marketing Internship

Digital Marketing Internship

Six Sigma White Belt

Six Sigma White Belt