As a Master of Science in Business Analytics student at California State University - East Bay, I am passionate about uncovering insights and trends from data and applying them to drive business growth and innovation. I have a strong background in Data analytics, social media and digital marketing, with 5 years of experience in leading and managing social media command centers for global brands such as Hewlett Packard, Reckitt Benckiser, and PepsiCo.

In my most recent role as a Data Analyst - Social Media at Epsilon, I was responsible for collecting and analyzing information from multiple data sources using technical expertise and social listening tools, and reporting findings and recommendations to the external communications team. I also conducted quarterly social media audits, category studies, and competitor analysis to understand the performance and opportunities for clients, and to fuel their content and engagement strategies.