Project Details

❓ Problem Statement
Customer churn significantly impacts revenue and profitability in the telecommunications industry. Understanding churn factors and identifying at-risk customers is crucial for designing effective retention strategies.

🎯 Objective
Analyze customer data to identify patterns and factors associated with churn, develop actionable insights to reduce churn rates, enhance customer retention, and increase overall customer satisfaction and lifetime value.

🔎 Key Findings
Churn rate: 26.54%
Average customer lifetime value: $2,853.93
Total referrals: 13,747
Total revenue: $21.37M
Average tenure: 32.39 months
Average monthly bill: $63.78
Additional findings include higher churn rates among senior citizens, non-married customers, and those without offers. Competitor-related churn accounts for nearly half of customer losses.

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❓ Problem Statement
The company faces challenges in optimizing inventory management, leading to overstocking or understocking issues. This inefficiency impacts storage costs, capital tied up in inventory, and the ability to meet customer demand promptly. Current analysis lacks focus on critical inventory metrics needed for informed stocking decisions.

🎯 Objective
Enhance supply chain efficiency by optimizing inventory management. This involves identifying key products to stock, determining optimal reorder points, and ensuring timely fulfillment of customer orders. The goal is to reduce storage costs, prevent stockouts, and improve overall customer satisfaction.

🔎 Key Findings
Inventory value: $1.59M
Total sales: $33.05M
Stock units: 18.97K
"Small value, large number" product class accounts for the highest stocked items
Consumer segment generates over half of total sales and profit
"High value, small number" class contributes to more than half of the sales

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Project Details

❓Problem Statement
A company aims to evaluate its CRM data and sales pipeline for leads registered over the last five months. The task is to build a comprehensive analytic report that provides insights into lead distribution across countries, industries, and organization sizes. The report assesses the health of the sales pipeline, forecasts potential income over the next few months, and compares sales agent performance.

🎯 Objective
The primary objective is to provide actionable insights that will optimize sales performance, improve lead conversion rates, and enhance revenue forecasting accuracy. Specific goals include:
Identify top-performing sales agents and their strategies
Evaluate lead conversion rates across different dimensions
Assess sales pipeline health month-over-month
Analyze impact of response time on conversion rates
Examine trends in average deal values
Develop a robust revenue forecasting model
Investigate relationships between organization size, sales cycle.

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❓ Problem Statement
In a competitive market, understanding the factors driving sales performance, profitability, and customer satisfaction is crucial for sustainable growth. Our organization faces challenges in identifying top performing products, optimizing inventory, optimizing sales and promotions strategies necessitating a deeper understanding of user behavior. Additionally, we need to understand the financial impact of discounts to enhance our profit margins.

🎯 Objective
Analyze sales and promotions data to identify key trends and insights, segmenting analysis by Overview, Product, Day/Time, Brand, and State for targeted insights. Aims include identifying best-selling brands, assessing financial health, understanding various factors' impact on sales, and providing actionable recommendations.

🔎 Key Findings
Total sales: $5.37M
Purchase ratio: 9.11%
Best-selling brand: Apple
Average rating: 2.51 (significantly low)
78% of customers only visit without purchasing

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❓ Problem Statement
While the social media platform shows active user engagement and clear trends in content preferences, there are opportunities to optimize hashtag usage, leverage influential users, and enhance regional content strategies. The platform faces challenges in balancing the influence of top users, capitalizing on trending topics, and ensuring consistent engagement across different content types and geographical regions. Additionally, there's a need to understand and replicate the success factors of highly bookmarked posts and active commenters to boost overall user interaction and content visibility.

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Project Details

❓Problem Statement
Codex, a rising Indian energy drink brand, seeks to increase its market share in the competitive beverage industry. The company lacks clear insights into consumer preferences, market trends, and effective marketing strategies needed to drive growth and brand awareness.

🎯 Objective
Identify key consumer demographics and preferences.
Determine optimal product formulation and packaging.
Identify competition and current brand perception.
Develop targeted marketing strategies to increase brand awareness.

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