Business Operations & Analytics Consultant | Feb 2025 - May 2026

Aegion Dynamic Solutions

• Resolved fragmented operations by standardizing KPI definitions, ownership, and data-entry controls, enabling reliable reporting and improving process visibility across 5 client workflows.
• Redesigned a farmer-helpline operational workflow by introducing governance layers, escalation pathways, and structured data capture, transforming it from a single-operator process into a scalable operating model.
• Addressed project visibility gaps by consolidating details across 5 client departments into a centralized dashboard, revealing tracking inconsistencies, and enabling management-led accountability reviews.
• Led workshops with leadership to align on operational and reporting needs, shifting engagement from ad hoc reporting to a structured analytics roadmap aligned with business readiness.

Proprietor | Sep 2022 - Aug 2024

Eetch Commerce

• De-risked capital allocation for a private label venture by building a unit economics–driven product evaluation framework across 60+ products, limiting capital deployment to <10% and reducing inventory risk.
• Designed a KPI-driven paid acquisition testing framework to validate product-market fit without inventory commitment, achieving a peak ROAS of 14.15x under controlled spend.
• Diagnosed a structural gap between acquisition performance and cash realisation; high COD rejections and RTO incidence (~60%) made margin stabilisation unviable, leading to a structured exit decision.

Consultant (Freelance) | Jan 2022 - Jul 2022

Boston Consulting Group (BCG)

• Designed a milestone-based funnel framework spanning 30+ branches for a loan product, resolving stage-level bottlenecks to cut disbursal TAT from 24 to 14 days and enabling scale from ₹1 Cr to ₹36 Cr within 5 months.
• Built a centralised daily sales governance system, standardising KPI definitions and self-reporting workflows to create next-day national visibility into field outreach and funnel performance.
• Piloted a 3-month outbound lead model across 500+ leads, uncovering a conversion drop from ~15% call interest to under 1% disbursement, leading to discontinuation of the channel in favour of direct field-sourcing.
• Redesigned Head Office performance reporting, aligning field and central teams on a unified tracking methodology to cut daily reporting time by 67% and enable daily leadership governance cadence.

Yes Bank

Assistant Vice President - Digital Transaction Banking | Apr 2021 - Jul 2021

• Spearheaded pan-India Connected Banking adoption, designing the onboarding and KPI tracking system, operating a war-room cadence to monitor daily activation across 3 fintech partners and coordinate real-time corrective actions, enabling 2,000+ corporate onboardings and reactivating 15% of dormant accounts.

Senior Manager - Digital Transaction Banking | May 2020 - Mar 2021

• Drove API banking distribution by engaging 80+ fintech partners and designing the integration and onboarding workflows that enabled scalable client acquisition through partner ecosystems.
• Streamlined client onboarding by designing a standardized framework and driving alignment across technology, operations, and legal teams, reducing activation TAT from 7 to 3 days.
• Developed GTM playbooks translating technical workflows into business use cases, enabling sales teams to position API banking solutions and drive product adoption discussions independently.

Senior Manager - Marketing | Oct 2018 - Apr 2020

• Executed strategic initiatives like developing 4 editions of CFO Insights magazine, featuring client leaders as thought leadership contributors, enabling sales teams to deepen engagement beyond transactional banking.

Manager – Marketing | May 2016 - Sep 2018

• Managed a 15-week fintech accelerator by coordinating collaboration between 7 startups and internal teams, facilitating POC scoping and execution, leading to Demo Day presentations to 100+ corporates and investors.