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Objective: Our aim is to conduct a thorough data analysis to derive actionable insights guiding Mitron Bank in tailoring new credit cards to meet customer needs and market trends effectively.
Demographic Classification: Segment customers by age group, gender, occupation, etc., extracting actionable insights.Avg Income Utilization %: Calculate the average income utilization % (avg spends/avg income) as a key metric, indicating credit card usage propensity. Spending Insights: Identify primary spending patterns and correlations with factors like occupation, gender, city, age, informing targeted credit card feature additions.Key Customer Segments: Analyze demographics and spending to identify high-value customer segments for the new credit cards, understanding their behaviors and preferences.Credit Card Feature Recommendations: Propose features backed by data insights and market research. This approach aims to refine credit card offerings to meet diverse customer needs effectively.

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CodeX is a German beverage company that is aiming to make its mark in the Indian market. A few months ago, they launched their energy drink in 10 cities in India.
Their Marketing team is responsible for increasing brand awareness, market share, and product development. They conducted a survey in those 10 cities and received results from 10k respondents. Peter Pandey, a marketing data analyst is tasked to convert these survey results to meaningful insights which the team can use to drive actions.

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AtliQo, a leading telecom provider in India, introduced 5G plans in May 2024. However, there's been a noticeable downturn in user engagement and revenue growth after the launch. Recognizing this, the management initiated a comprehensive analysis to understand growth patterns and rectify the situation. The goal is to provide actionable insights to boost user engagement, revenue, and other key metrics. The main focus lies in comparing performance pre and post-5G launch, pinpointing factors behind the decline, and suggesting strategies for improvement. Prompt implementation of these recommendations is crucial to regain market traction and surpass competitors. Additionally, insights from this analysis will shape future business strategies. The management also seeks to optimize marketing efforts to enhance overall performance.

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