Project Details

The Project is about the overall analysis of Sales, Marketing, Finance and Supply Chain Management Departments of the Atliq Hardware Company.

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Project Details

Purpose of sales analytics: Empower businesses to monitor and evaluate their sales activities and performance in order to make better decisions.
Importance of analyzing sales data: Identify sales patterns and track key performance indicators (KPIs) to identify areas of strength and weakness.

Purpose of finance analytics: Evaluate financial performance, support decision-making, and facilitate communication with stakeholders.
Importance of analyzing finance data: Benchmark against industry peers and previous periods to identify areas for improvement. Create budgets and forecasts based on historical data and market trends for AtliQ Company.

Project Details

AtliQ Grands is the owner of numerous five-star hotels. They have 20 years of experience in the hotel sector. AtliQ Grands are losing market share and revenue in the luxury/business hotel segment as a result of strategic actions made by rivals and management errors. The managing director of AtliQ Grands decided to implement "Business and Data Intelligence" as a tactical step to reclaim their market share and revenue. They do not, however, have a data analytics team on staff to give them these insights.

Their revenue management team had made the decision to work with a third-party service provider to give them access to previous data insights.

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