Mitro Bank's Credit Card Analysis

Project Details

Project Objective: Help Mitron Bank design credit cards to meet customer needs and market trends.
Problem Statement:
1. Demographic Classification: Analyze age, gender, occupation, etc.
2. Avg Income Utilization %: Gauge spending compared to income.
3. Spending Insights: Identify spending trends by occupation, gender, city, and age.
4. Key Customer Segments: Find important customer groups based on demographics and spending behavior.
5. Credit Card Feature Recommendations: Suggest features based on data insights.
Demographic Classification:
- Majority male customers (65%) with significant female presence.
- Largest age group: 25-35, followed by 35-45.
- Mumbai leads in customers, followed by other major cities.
- Salaried IT employees dominate occupations.
Income Utilization & Spending Analysis:
- Average income utilization: 42.82%.
- Highest income/utilization in 25-34 age group.
- Most spending on bills, groceries, electronics.
- Salaried IT employees spend the most.

Live Interactive Dashboard