Experience

May 2023 – Nov 2023
Annalect India: Reporting & Insights (Data Analyst)

📊 Developed advanced Tableau dashboards using complex SQL datasets, improving the visibility of advertising performance metrics. This helped identify weekly trends, optimizing campaign effectiveness and resource allocation.

📝 Created a comprehensive scheduling system for routine reports (daily, weekly, biweekly), boosting operational productivity through streamlined processes.

💡 Analyzed data trends using Excel, SQL, Tableau, and Alteryx, resulting in actionable insights that improved advertising business processes and enhanced reporting accuracy by 25%.

📈 Utilized digital marketing metrics like clicks, reach, frequency, and impressions to develop data-driven strategies, improving campaign performance by 25%.

📊 Built interactive dashboards with over ten key metrics, enabling quicker access to essential data, leading to actionable decisions, and optimizing marketing efforts to boost revenue.

Nov 2023 – June 2024
KultureHire, Mumbai: Data Analyst Intern

📊 Collected data using the GitHub API to gather user engagement metrics, creating 10+ detailed reports for Gen-Z marketing strategies.

📈 Conducted prescriptive analysis on Gen-Z workforce trends through surveys and interviews with 300+ participants, shaping actionable recruitment strategies.

💻 Standardized survey data using Power Query and created analysis reports with Excel, Power BI, and SQL, increasing actionable insights by 25%.

📊 Designed dashboards to track KPIs, providing real-time insights into team productivity and directly addressing critical factors impacting performance.

💾 Managed a Google Cloud database with 10,000+ records, analyzing engagement metrics on LinkedIn, YouTube, and Instagram to uncover trends driving audience interaction.