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I am a Data Analytics and Business Intelligence professional with over five years of experience applying advanced analytics across insurance, finance, FMCG, logistics, and public-sector-linked environments. Currently working in the UK as an Insight Analyst at Admiral, I specialise in customer analytics, performance measurement, forecasting, and root-cause analysis to support product strategy, retention, and revenue optimisation.
My work spans designing KPI frameworks, building large-scale dashboards, and translating complex, high-volume datasets into decision-ready insights that are trusted by stakeholders. I have been recognised through multiple performance and innovation awards and have contributed externally through industry knowledge-sharing sessions.
My long-term goal is to build scalable analytics and decision frameworks for regulated, data-intensive digital organisations, enabling responsible, insight-led transformation and mentoring the next generation of data professionals.
SQL
Power BI
Python
Excel
R
Machine Learning
Tableau
Data Analytics & Business Intelligence
Marketing & Campaign Analytics
Forecasting
Root Analysis
Domain/Function: Data Governance / Decision Audit / Transparency
Domain/Function: Sales Analytics / Market Performance Evaluation
Domain/Function: Sales Analytics, Financial Reporting, Forecast Accuracy, Executive BI
Insight Analyst — Admiral (UK)
I work at the intersection of customer analytics, product
strategy, and marketing performance, supporting data-driven decision-making
across the organisation. I have led analytical contributions across multiple
cross-functional initiatives, analysing large-scale customer datasets to
uncover behavioural insights that improved campaign targeting, cross-sell
performance, and customer retention. My dashboards are used as standard
decision references, and my insight-led recommendations have directly influenced
product and onboarding experience changes, delivering measurable revenue and
retention improvements.
Business Intelligence Analyst — SoftAppware Solutions
Promoted into a BI leadership role, I led reporting
modernisation initiatives and designed scalable dashboard frameworks adopted
across compliance and cross-border teams. My work reduced manual analysis
effort, improved data accuracy, and strengthened stakeholder confidence in
reporting. I was recognised through multiple performance and innovation awards
for delivering high-impact analytics solutions and insight presentations with
measurable business value.
Data Analyst — Creditlearn Technologies
In my early career, I focused on building reliable reporting
foundations through data validation, CRM analytics, and automated reporting
templates. I also trained team members on data hygiene and reporting best
practices, reducing errors and improving operational efficiency. This role
built my grounding in accuracy, scalability, and stakeholder-facing analytics.
Feel free to get in touch with me. I am always open to discussing new projects, creative ideas or opportunities to be part of your visions.