Portfolio - Ruba | Codebasics

Excel Project

P&L Report-(FMCG)

Domain/Function: Sales Analysis:FMCG

Created 2 reports for the sales team which will help them to evaluate customer performance and understand their market performance with respect to their target.

View Project
Engagement

View Project
on GitHUB

Customer Performance Report: Provides net sales performance of each customer across years

Market performance vs Target report across years: Enables stakeholders to assess the country's performance and compare it to set targets.

Project Details

In this project, I created a sales report using excel pivot tables which will enable businesses to determine effective customer discounts, facilitate negotiations with consumers, and identify potential business expansion opportunities in promising countries. The reports generated will provide actionable insights and recommendations for businesses to optimize their sales strategies, enhance customer satisfaction, and maximize revenue generation.

I have learned the following:

1. Pivot table
2. Power Query
3. DAX (Basics)
4. Conditional Formatting
5. Report Beautification
6. Sales Domain Metrics

Overall, this project aims to empower businesses with the necessary tools and insights to monitor, evaluate, and enhance their sales activities. By leveraging sales data analysis, businesses can unlock new opportunities, drive growth, and stay competitive in the dynamic market landscape.

PowerBI Project

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

AtliQ Hardwares is a consumer electronics company expanding rapidly but is not able to compete with other companies using data as most of their report still exists in Excel. My goal is to implement an advanced analytics solution using Power BI that will enable the company to get insights and make in

View Project
Engagement

View Project
on GitHUB

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

User-empathetic landing page as a part of dashboard design

Data modelling involving 10+ tables

Project Details

In this project, the goal is to be one report which could be used by stakeholders from sales, marketing, finance and executive team. The focus is made on the following

1. Robust Data Modeling
2. User-empathetic Report design
3. Drillable Insights

I learned the following things in this project

1. Power Query (Basic and Advanced Operations)
2. Basic and complex DAX formulas
3. Data modelling involving 10+ tables
4. Choosing the right visuals and formatting
5. Dashboard designing principles
6. Using bookmarks
7. Deploying in Power BI service
8. Stakeholder Feedback Implementation
9. Sales, Marketing, Finance & Supply Chain metrics

Live Interactive Dashboard

PowerBI Project

AtliQ Grands-Hospitality

AtliQ Grands owns multiple five-star hotels across India and that competitors' actions have negatively impacted their luxury & business hotel. I aim to use Power BI to create an advanced analytics tool that helps the company gain insights and make smart decisions.

View Project
Engagement

View Project
on GitHUB

Data modelling

Creating a landing page for the dashboard design that prioritizes user empathy.

Project Details

The aim of this project is to boost AtliQ Grands' market share and revenue within the luxury & business hotel sector through the implementation of data-driven strategies and business intelligence, facilitating informed decision-making.

Live Interactive Dashboard

SQL Project

Atliq Hardwares

Domain/Function: Consumer Goods /Executive Management

Atliq Hardwares (imaginary company) is one of the leading computer hardware producers in India and well expanded in other countries too. However, the management noticed that they do not get enough insights to make quick and smart data-informed decisions

View Project
Engagement

View Project
on GitHUB

View Project
on

The project aims to address 10 ad-hoc requests from senior management, providing a comprehensive understanding of the business. This will enable them

The Atliq's market shows significant diversification across Latin America, Europe, Pacific Asia, and North America.

Project Details

Atliq Hardwares (imaginary company) is one of the leading computer hardware producers in India and well expanded in other countries too.

However, the management noticed that they do not get enough insights to make quick and smart data-informed decisions. They want to expand their data analytics team by adding several junior data analysts. Tony Sharma, their data analytics director wanted to hire someone who is good at both tech and soft skills. Hence, he decided to conduct a SQL challenge which will help him understand both the skills.

Hello, I am

Ruba

1

2

1

About

Key

My

P&L Report-(FMCG)

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

AtliQ Grands-Hospitality

Atliq Hardwares

Contact Me

Email

Github

Linkedin

Call

Ruba

Download Resume