Experience

Flipkart Grocery

Lead – Business Development (Growth & Marketing) | December 2025 – Present

At Flipkart Grocery, I drive city-level business growth initiatives focused on customer acquisition, market expansion, and operational excellence. I work closely with category, supply chain, and operations teams to identify growth opportunities and improve business performance across hyperlocal grocery operations.

My responsibilities include analyzing market trends, monitoring key business metrics, evaluating customer behavior, and supporting strategic decisions through data-driven insights. By leveraging analytical tools such as SQL, Power BI, and Advanced Excel, I help translate business challenges into actionable solutions that enhance customer experience and drive sustainable growth.

Key Contributions:

• Supported city-level growth initiatives contributing to approximately 20% GMV improvement.

• Improved repeat customer contribution by identifying retention opportunities and operational bottlenecks.

• Developed dashboards and business reports to monitor KPIs and support leadership decision-making.

• Conducted demand and assortment analysis to identify market expansion opportunities.

Swiggy

Sales Manager II (Growth & Performance Analytics) | July 2022 – November 2025

At Swiggy, I managed marketplace performance for the Wine Stores category in Kolkata, focusing on business growth, merchant performance, and operational efficiency. My role involved analyzing business metrics, identifying growth opportunities, and collaborating with cross-functional stakeholders to improve customer experience and marketplace outcomes.

I leveraged data analytics and performance monitoring to drive strategic initiatives aimed at increasing order volumes, improving serviceability, and optimizing marketplace operations.

Key Contributions:

• Delivered 13.5% year-over-year growth in Orders Per Day (OPD).

• Increased Average Order Value (AOV) by 40% through targeted growth initiatives.

• Reduced store-driven cancellations from 1.0% to 0.53% through root-cause analysis and process improvements.

• Improved serviceability performance from 95% to 99%.

• Built dashboards and reports to track campaign performance, customer conversion, and operational KPIs.

Diageo India

Sales Executive | December 2020 – July 2022

At Diageo, I was responsible for driving territory growth through effective distributor management, market execution, and sales performance analysis. I collaborated closely with channel partners to identify opportunities for business expansion and improve market penetration.

My experience in FMCG strengthened my commercial acumen and provided valuable exposure to sales planning, distributor operations, and market development strategies.

Key Contributions:

• Managed distributor relationships and key accounts to achieve territory growth objectives.

• Conducted performance analysis to identify market opportunities and improve execution effectiveness.

• Supported successful product launches and promotional campaigns.

Dabur India

Sales Team Leader | May 2018 – November 2020

At Dabur, I led frontline sales operations and managed territory performance across assigned markets. My role focused on driving business growth through effective team leadership, performance management, and execution excellence.

This experience helped me build a strong foundation in stakeholder management, sales operations, and data-driven decision-making.

Key Contributions:

• Led sales teams to achieve territory performance targets.

• Improved market coverage and execution standards through structured performance management.

• Supported business planning through territory analysis and forecasting activities.