Portfolio - Tarun Kumar Senapati

Excel Project

Sales Analytics(FMCG)

Domain/Function: Sale & Finance

Created 2 reports for the sales team which will help them to evaluate customer performance and understand their market performance with respect to their target.

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Customer Performance Report: Provides net sales performance of each customer across years

Market performance vs Target report across years: Enables stakeholders to assess the country's performance and compare it to set targets.

Project Details

In this project, I created a sales report using excel pivot tables which will enable businesses to determine effective customer discounts, facilitate negotiations with consumers, and identify potential business expansion opportunities in promising countries. The reports generated will provide actionable insights and recommendations for businesses to optimize their sales strategies, enhance customer satisfaction, and maximize revenue generation.

I have learned the following:

1. Pivot table
2. Power Query
3. DAX (Basics)
4. Conditional Formatting
5. Report Beautification
6. Sales Domain Metrics

Overall, this project aims to empower businesses with the necessary tools and insights to monitor, evaluate, and enhance their sales activities. By leveraging sales data analysis, businesses can unlock new opportunities, drive growth, and stay competitive in the dynamic market landscape.

PowerBI Project

Hospitality Analysis

Domain/Function: Hotel Chain Business

AtliQ Grands, a luxury hotel chain. I Developed a Power BI dashboard for AtliQ Grands to analyze historical data across cities and room types, uncover key revenue trends, monitor booking platforms and occupancy rates, and support strategic decision-making to recover lost market share.

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Engagement

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Other Tools

Excel

A top-level summary of key hotel metrics like Revenue, ADR, RevPAR, and Occupancy %, with WoW change for quick insights.

Tracks revenue by platform, property, and day type (weekend/weekday) using dynamic charts for detailed analysis.

Project Details

Key Highlights:

Built a 3-layered dashboard in Power BI covering:
• Executive View – Summary KPIs like Revenue, RevPAR, ADR, Occupancy %, and Realisation %.
• Revenue View – Deep-dive charts showing performance by city, property, room class, booking platform, and day type.
• Tooltip View – Weekly trends for key metrics like DSRN, ADR, Occupancy %, and Realisation %.

Applied Power Query for data cleaning & transformation.

Used DAX to compute dynamic KPIs & week-over-week comparisons.

Designed slicers for filtering by city, property, room type, booking method, and time period.

Delivered actionable insights for performance monitoring, strategic pricing, and operational improvement.

Live Interactive Dashboard

PowerBI Project

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

Domain/Function: Brick & Mortor and Ecommerce

AtliQ Hardwares is a consumer electronics company expanding rapidly but is not able to compete with other companies using data as most of their report still exists in Excel. My goal is to implement an advanced analytics solution using Power BI that will enable the company to get insights and make i

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Engagement

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Other Tools

Excel

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

User-empathetic landing page as a part of dashboard design

Data modelling involving 10+ tables

Project Details

In this project, the goal is to be one report which could be used by stakeholders from sales, marketing, finance and executive team. The focus is made on the following

1. Robust Data Modeling
2. User-empathetic Report design
3. Drillable Insights

I learned the following things in this project

1. Power Query (Basic and Advanced Operations)
2. Basic and complex DAX formulas
3. Data modelling involving 10+ tables
4. Choosing the right visuals and formatting
5. Dashboard designing principles
6. Using bookmarks
7. Deploying in Power BI service
8. Stakeholder Feedback Implementation
9. Sales, Marketing, Finance & Supply Chain metrics

Live Interactive Dashboard

SQL Project

Consumer goods Insights

Domain/Function: Consumer good Domain

Solved 10 ad-hoc business requests using advanced SQL queries and visualized actionable insights in Power BI to support AtliQ Hardware's strategic decisions.

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Engagement

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Other Tools

Power BI

Power Point

SQL query calculated a 26.65% increase in unique product codes in 2021 compared to 2020, highlighting a rise from 245 to 334 unique products.

The Accessories segment showed the highest growth with 34 new products added in 2021, indicating it as the most rapidly expanding segment.

Project Details

Company: Atliq Hardware – a leading computer hardware brand operating in India and globally.

Challenge: Part of the Codebasics Data Analyst Challenge to simulate a hiring task for junior data analysts.

Objective: Solve 10 real-world ad-hoc business requests using SQL, and visualize insights through Power BI for executive management.

Key Insights:

Market presence of key customers
Year-over-year product growth
High/low manufacturing cost products
Sales trends by month and quarter
Top performing products and channels

Tools Used: MySQL, Power BI, PowerPoint

Key Takeaways:

Hands-on experience with advanced SQL (CTEs, CASE, joins, window functions)
Power BI data modelling and visualization
Business storytelling via dashboards and presentations

Hello, I am

Tarun Kumar Senapati

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Sales Analytics(FMCG)

Hospitality Analysis

Business Insights 360 Dashboard for Finance, Sales, Marketing and Supply Chain

Consumer goods Insights

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Tarun Kumar Senapati

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