Axis Communications, Marketing Manager - Client and Event Service,  Aug 2024 – Jan 2025

•Collaborated with government ministries to secure leads and manage high-profile events.

•Developed budget allocation models, optimizing event costs and improving resource utilization by 1.7%.

•Tracked real-time event metrics (footfall, costs, utilization) to improve decision-making.

•Analyzed post-event data to identify trends and recommending efficiency improvements.

Founder & Entrepreneur, Steel Trading Business,  Feb 2023 - Apr 2024

• Identifying a gap in the market, built partnerships with secondary TMT steel manufacturers

• Developed a lean business model, eliminating 100% warehousing costs through strategic planning.

• Achieved a 2% profitability post-tax and by optimizing credit terms.

• Business faced cash flow challenges due to a short payable day of 7, with an extended average debtor’s day of 90 day, leading to delayed payments from debtors. This financial dynamic resulted in nominal rather than substantial cash profits. After thorough analysis and in consultation with my investor, the data-driven decision was made to responsibly wind down operations, prioritizing financial viability and investor relations.

Byju’s, Future Leader-Marketing,  Apr 2022 - Dec 2022

• Spearheaded the establishment of impactful Below the Line (BTL) campaigns at various locations, collaborating with vendors to drive significant business development opportunities.

• Led the dynamic team of 40+ executives and built executive performance reports.

• Incorporated Power BI and Excel to analyze campaign performance, lead generation to conversion, and campaign ROI.

• Conducted asset performance analysis, optimizing marketing investments and reducing CPL by 12.5%.

• Analyzed invoice data of assets to identify customer behavior patterns, and to identify new assets.

Gayatri Fabtech, Marketing Executive, June 2018 - Feb 2020

• Initiated marketing efforts across the infrastructure and telecommunications sectors, securing key contracts with major players like Indus Towers and BSNL, significantly boosting company turnover.

• Actively facilitated contract onboarding processes, achieving approvals for product usage in Public Sector Units (PSUs) and enhancing company reputation and client trust within the sector.