Choosing the Right Audience

1.1: Why personal branding matters?
1.2: What is Online Credibility?
1.3: How will aspirants, professionals & emerging entrepreneurs will benefit from this course?
1.4: Overview of What you’ll learn

2.1: Assessment Introduction

3.1: Join Discord for doubt clearing support & networking
3.2: Setting Video Resolution and Video Speed Globally

4.1: Why LinkedIn?
4.2: 3 Steps to Build Your Online Credibility on LinkedIn
4.3: Quiz

5.1: Profile Picture & Banner Image
5.2: Headline, About & Experience
5.3: Featured Section & Other Key Areas
5.4: Quiz
5.5: Activity: Redesign your profile using Hero Checklist

6.1: Commenting the right way
6.2: Templates for Insightful Comments
6.3: The Positive Influencers List
6.4: Approaching People the Right Way
6.5: Quiz
6.6: Activity: Comment on 5 posts

7.1: Mental Model of Content Creation
7.2: 6 Fundamental ways to create a post with real examples
7.3: Effective Template for Posting
7.4: 10 plug-n-play post templates
7.5: Treating your comments like Posts
7.6: I need a favor
7.7: Quiz
7.8: Activity: Create Your First Post
7.9: Activity: Write 3 comments like a Post

8.1: Your Online Persona
8.2: Choosing the Right Audience
8.3: Content Source
8.4: Leveraging FREE tools
8.5: Quiz

9.1: Why does a Portfolio Matter?
9.2: Creating Portfolio: Link tree, Notion, Lovable
9.3: Quiz
9.4: Activity: Build your first version of your online portfolio

10.1: Strategic networking online & offline
10.2: Public speaking opportunities that build visibility
10.3: Quiz
10.4: Activity: List 2 online / offline activities and achieve them in 3 months

11.1: How to use the Action Book

12.1: I don’t get any engagements in my posts, what should I do?
12.2: Is spending this much time and being active on LinkedIn worth it?
12.3: I’m not an expert—what do I even talk about?
12.4: Is LinkedIn Premium required to grow on LinkedIn?
12.5: Do I really need a personal brand if I’m not trying to become an influencer?
12.6: Isn’t LinkedIn just for job seekers? I’m not looking for a new job.
12.7: How long does it take before I start seeing results?
12.8: What if my current employer doesn’t like me being active on LinkedIn?
12.9: Can I build a brand if I’m a freelancer/consultant and not in a full-time role?
12.10: How do I create content when I don’t have time?
12.11: Is it necessary to create content, or can I build a brand just by engaging with others?
12.12: What should I do if I receive negative comments or criticism on my posts?

13.1: Final Quiz

Contents

1: Welcome to the “Personal Branding” experience

1.1: Why personal branding matters?

1.2: What is Online Credibility?

1.3: How will aspirants, professionals & emerging entrepreneurs will benefit from this course?

1.4: Overview of What you’ll learn

2: Personal Branding Assessment

2.1: Assessment Introduction

3: Enhance Your Learning Experience

3.1: Join Discord for doubt clearing support & networking

3.2: Setting Video Resolution and Video Speed Globally

4: Basics: Introduction to LinkedIn

4.1: Why LinkedIn?

4.2: 3 Steps to Build Your Online Credibility on LinkedIn

4.3: Quiz

5: Getting Your LinkedIn Right

5.1: Profile Picture & Banner Image

5.2: Headline, About & Experience

5.3: Featured Section & Other Key Areas

5.4: Quiz

5.5: Activity: Redesign your profile using Hero Checklist

6: Engaging Meaningfully on LinkedIn

6.1: Commenting the right way

6.2: Templates for Insightful Comments

6.3: The Positive Influencers List

6.4: Approaching People the Right Way

6.5: Quiz

6.6: Activity: Comment on 5 posts

7: Create Your Own Posts

7.1: Mental Model of Content Creation

7.2: 6 Fundamental ways to create a post with real examples

7.3: Effective Template for Posting

7.4: 10 plug-n-play post templates

7.5: Treating your comments like Posts

7.6: I need a favor

7.7: Quiz

7.8: Activity: Create Your First Post

7.9: Activity: Write 3 comments like a Post

8: Bonus Tips

8.1: Your Online Persona

8.2: Choosing the Right Audience

8.3: Content Source

8.4: Leveraging FREE tools

8.5: Quiz

9: Building Your Own Portfolio

9.1: Why does a Portfolio Matter?

9.2: Creating Portfolio: Link tree, Notion, Lovable

9.3: Quiz

9.4: Activity: Build your first version of your online portfolio

10: Boosting Brand Beyond LinkedIn

10.1: Strategic networking online & offline

10.2: Public speaking opportunities that build visibility

10.3: Quiz

10.4: Activity: List 2 online / offline activities and achieve them in 3 months

11: Your 30-Day LinkedIn Branding Plan

11.1: How to use the Action Book

12: Burning Questions

12.1: I don’t get any engagements in my posts, what should I do?

12.2: Is spending this much time and being active on LinkedIn worth it?

12.3: I’m not an expert—what do I even talk about?

12.4: Is LinkedIn Premium required to grow on LinkedIn?

12.5: Do I really need a personal brand if I’m not trying to become an influencer?

12.6: Isn’t LinkedIn just for job seekers? I’m not looking for a new job.

12.7: How long does it take before I start seeing results?

12.8: What if my current employer doesn’t like me being active on LinkedIn?

12.9: Can I build a brand if I’m a freelancer/consultant and not in a full-time role?

12.10: How do I create content when I don’t have time?

12.11: Is it necessary to create content, or can I build a brand just by engaging with others?

12.12: What should I do if I receive negative comments or criticism on my posts?

13: Course Completion Test & Certificate

13.1: Final Quiz

Choosing the Right Audience

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