How Amazon Uses Big Data To Deliver A Personalized Shopping Experience

Data Analysis

Mar 20, 2024 | By Codebasics Team

How Amazon Uses Big Data To Deliver A Personalized Shopping Experience

It was a Saturday afternoon when Peter Pandey decided to do some online shopping. He browsed through various websites, but his attention was quickly captured by Amazon. As he was about to check out, something caught his eye - a list of recommended products tailored specifically to his taste.

Peter was amazed by how Amazon knew exactly what he was interested in buying. It was as if they had been watching his every move. Little did he know, Amazon was using big data to analyze his past purchases and browsing behavior, providing him with a personalized shopping experience.

In this blog, we will explore how Amazon uses big data to create customized shopping experiences and the benefits associated with this approach. 

So, let your curiosity settle as we break down the e-commerce giant’s personalized shopping secrets!

Amazon’s Personalized Shopping Experience