The Science of Netflix's Content Creation and Recommendation Strategies

Data Analysis

Mar 20, 2024 | By Codebasics Team

The Science of Netflix's Content Creation and Recommendation Strategies

Imagine it's a Friday night and you've just finished a long week at work. You're ready to kick back, relax, and binge-watch TV shows. You turn on Netflix and start scrolling through its vast library of content. But when there isn’t any shortage of options, where do you even begin?

You may not realize it, but Netflix has a team of data scientists working around the clock to ensure you find your perfect show. That's right - their content creation and recommendation strategy is driven by data. And it's no secret that Netflix has been killing it in the content game lately. From award-winning series like The Crown to heartwarming rom-coms like To All the Boys I've Loved Before, Netflix knows how to keep us glued to the screen.

But how does Netflix do it? 

To help you understand the same, Codebasics has come up with this blog. In this blog, we'll dive deep into the data-driven methods that Netflix employs to create and recommend the shows we all love.