Big Data And Social Media: How Facebook Leverages User Data

Data Analysis

Mar 20, 2024 | By Codebasics Team

Big Data And Social Media: How Facebook Leverages User Data

Imagine a world where every like, share, and comment contributes to a treasure trove of data. Welcome to Facebook, the social media giant standing at the epicenter of the Big Data revolution. With over 2.8 billion users, Facebook harnesses the power of data to create personalized experiences, keeping users engaged and connected.

In this blog, we'll explore how Facebook collects and utilizes user data to its advantage, from data collection methods to targeted advertising. 


Join us on an eye-opening journey into the realm of Big Data and Facebook's unrivaled dominance in the social media landscape.


How Facebook Collects User Data